COFFEE
POUCH
I redesigned coffee pouch in November 2023 for a packaging class assignment. I chose Excelso as a brand because not only I was a frequent buyer, but their concept of bringing Indonesian coffee beans to the market aligns with what I envisioned.
This packaging was designed to showcase Indonesia’s culture. Featuring illustrations of local wildlife and traditions It’s meant to do more than just look good—it gives a taste of the country’s rich heritage alongside its coffee.
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BEYOND
THE SHELF
I designed a P.O.P. for the previous coffee packaging design in December 2023 for a Packaging Design subject.
I aimed to blend bold visuals that align with the product packaging while incorporating rich Indonesian aesthetics. Moving beyond batik patterns, I illustrated characters performing traditional dances, dressed in authentic Indonesian attire, to bring cultural elements to life.
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